Anything after that (including displaying other ads) is unrelated.Īt the end of the day I hope the brave model catches on - not only are the brave ads more ethical since the ads are served locally (ie no user tracking server side), but my understanding is you can also fill up your wallet with your own money and then use that for the micro-transactions given to each site you visit, which gives you the choice to still support the ecosystem but without ads being necessary.
Blocking ads is the only questionable part of the story, but in my view that's just a matter of not displaying the full contents of the page so I find it hard to incriminate. At least for myself though, I don't personally view it as a bad thing. There's a lot of ways to look at this and I could easily write a few essays on it. I guess you could say I just don't particularly care given the overall situation. It makes no difference what (if any) content is loaded at any given time.Īnd back to my original message - even if Brave the company was "only" blocking ads - it might not be directly monetizing someone else's content, but by blocking the ads they are still benefiting as a company by gaining the good will of their customers by blocking those ads (or we could create a hypothetical scenario where eg brave blocks ads that happen to be for google chrome or mozilla firefox, in which case they have not directly benefited in a monetary way but have suppressed their competition).ĭon't get me wrong - I see how it looks grimy given a certain framing. I'm honestly not sure exactly how the ads are displayed in brave but as far as I'm concerned, brave could show ads on a blank new tab page with no content whatsoever and still make money from it. Or it could be that in scenario B the user does not mind ads if they are done in a privacy respecting manner.Īlternatively, the way I see it is that brave ads are entirely separate from the content you have requested.
the user doesn't mind ads, just not the ads you have chosen to show. the use wants to be free of ads, in scenario B. I my mind, the difference is that in scenario A.
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